There’s a saying that ‘ A valuation is just a valuation ’ meaning that the only real valuation of a business is what someone actually pays for it. But quite often a business brokers valuation is actually a sales tool brokers use to win sale mandates and achieve sign up fees. Porky Pies A few years ago two owner managers asked to meet as they wanted some advice about selling their artisan food business. We talked and they explained how they’d founded the business and grown it